If you’re a freelancer, and you’re looking for a job, or just trying to build up your expertise in an industry, putting up a great portfolio on the Internet is key.

We are going to share with you some good strategies and tips on how to create a stunning portfolio as a freelancer. Your job opportunities will be rolling in!

Tip 1: Create your own freelance portfolio site

If you’re a web designer or developer, create your own portfolio site from scratch. If you are a graphic designer, style the website in your signature style for branding. If you’re an illustrator, include fancy icons and drawings on your site. And so on for the other fields. You get the idea.

Having your own portfolio site gives you an opportunity to demonstrate to potential clients and employers what kind of work you can produce and what kind of skill sets you acquire.

Tip 2: Include the most essential elements

A portfolio shouldn’t just include your past works and projects. If you are looking to get hired, you need to make sure the potential clients are familiar with your field of work and your expertise. Add explanations in your portfolio to preempt questions that someone hiring you might have, such as your pricing, working style, or niche expertise.

In order of importance, you should include:

1. Show what you can do to make the client/employer’s life easier

Instead of just saying what you do, tell them what you can do for them.

2. Give them an easy way to contact you

Make it easy for them to get in touch with you as soon as they view your portfolio.

3. Explain the details of the work you can provide

Spell out the exact kind of work you like to do, and what kind of clients or companies you prefer to work for

Tip 3: Explain your work, not just show

Portfolios aren’t just about displaying your works. Take the time to explain the work you did for a project, your thought process, as well as any difficulties you faced and overcame. This will give potential clients and employers an idea of your work style and how they might work with you.

Tip 4: Include ‘practice’ projects

Your portfolio doesn’t only have to include paid work. You can also include works you produced from school projects or even training courses. This can help potential clients see your potential from all your works.

Tip 5: Talk about your education

Providing background information of your education is a great way to fill in any gaps in your portfolio. You can talk about the skills you acquired from school and how you have gained knowledge to help you in your career.

Tip 6: Include mentions, press and testimonials

If you have ever been mentioned in any newspaper/platform or won an award for a project, don’t forget to mention them in your portfolio! Don’t be shy to ask your previous clients or mentors for testimonials either!

Here are 6 basic tips to help you create that stunning portfolio to help you get started in your freelancing career! Don’t forget to always believe that you can achieve whatever you want because as long as you put your heart and soul into it you can do it!


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